Tria Beauty

See Beauty in a New Light: As the Global Creative Director for Tria Beauty, my team and I completely reinvented the brand. Every consumer touchpoint in the US, Japan, Korea, and Europe was overhauled. The scope of the re-brand included a new logo, website, product packaging, model and laser device photography, digital marketing, in-store POP, print advertising, and video. Advertising for the laser hair removal device received a Silver Award from Graphis for design excellence.

CREATIVE DIRECTION, BRAND IDENTITY, PHOTO ART DIRECTION, PACKAGE DESIGN